Courses

  • The Ultimate Guide to a "D.I.Y." Reg CF Crowdfunding Campaign

    by Dan Baird 17 Lessons in , $1,975.00 $875.00

    At Crack the Crowd, our day job is running a marketing agency for equity crowdfunders. In this capacity, we talk to a lot of current and potential issuers. We’re constantly amazed by the ideas, products, and vision of the entrepreneurs we talk to—in fact, it’s downright inspiring.

    As entrepreneurs ourselves, we know what it’s like to bootstrap a business and be pressed for time. So we know that not everyone who wants to launch a crowdfunding campaign has the resources to hire an agency, nor time the time to research all the steps associated with one. We decided to do something about it.

    We’re excited to release the first three modules (a total of seven lessons) of the course for free. In exchange, we’d like your feedback what you find useful, confusing, and what’s missing. We didn’t set out to create the most comprehensive guide to a Reg CF raise, so you won’t find every trick or hack you can use in a campaign.

    Preview this course - (1 preview lessons)

  • Branding and Positioning

    by Dan Baird 0 Lessons in , , $1,975.00 $875.00

    Some of the smartest marketing money dollars you can spend is on your own messaging and positioning materials. If you’re new to crowdfunding, or marketing for that matter, it’s critical to create a story that sticks—and the concise copy that serves as the foundation for every marketing asset you use. Based on hundreds of hours of research and application, this course [...]

  • PREP YOUR POSITIONING

    by Dan Baird 0 Lessons

    When you’ve nailed down your positioning, you have the heart of our campaign pitch and story, which is what will hook your target investor. Your story doesn’t need to be elaborate or colorful. In fact, it’s ideal if it’s simple. That means it’s coherent and easy to relay, which is critical when asking supporters to help you spread the word […]

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