“Every child deserves a childhood” is the motto of Child Rescue, a nonprofit organization, based in Salt Lake City, Utah. The goal of the organization is twofold: to prevent child exploitation, and to undertake special missions to rescue children caught in trafficking rings. Jess and Stephanie Larsen, founders of Child Rescue, needed help strategizing, planning, and creating the marketing assets for the organization’s first rewards campaign on Indiegogo. The target raise of $30,000 was set to fund a rescue mission in Latin America. One of the challenges Child Rescue faced was creating a pitch that tackled a heart-wrenching subject, and combated donor fatigue from previous fundraising efforts.
The CTC team took on the Child Rescue rewards campaign as a pro bono project. CTC managed the campaign process, as well as the look and feel of the campaign. Central to the story CTC assisted in creating for Child Rescue was a video that featured Stephanie Larsen describing a personal story that served as the inspiration for creating the organization. The video also included an overview of the mission, and the critical efforts that would immediately follow it: placing the rescued children in a safe house and providing them with aftercare. At the heart of the pitch was the idea that every dollar helped, with a breakdown of what minimal donation amounts could provide. Additional assets CTC created included campaign copy and design, the perks strategy, and an email drip campaign to be used before, during, and after the campaign.
The campaign was 101% funded on December 24, 2015.